Learning about different typeface categories was very interesting. Sans serif, slab serif, modern, script, decorative, and oldstyle were all so different! I had never noticed prior to reading the book.
No serifs on sans serif. The oldstyle has slanted serifs with gradual thin to thick.Modern has horizontal serifs with a radical transition from thin to thick. Slab serif has serifs that are thick and horizontal and the letters stay the same thickness.
This was a helpful guide, but I think I still need to learn how to better distinguish the letters. I wanted to make it a bit whimsical but maybe I should aim for more hip or elegant to draw in business for a fashion shop.
I ended up putting a mask back on the logo and making it a clearer smile because I want it to seem evil but I want the mask to convey fashion, if the audience does not know the word “haute.”
So far, I have learned a lot about how to design a logo and how to create something that creates thought. This has taught me to not be afraid to seek out advice because the people you ask may be your audience.
Looking at the redesign of the LDS church logo was interesting. I liked the original logo but I can see how it is more business oriented. The last, newest logo is a greater improvement. I think it represents our church better because the emphasis is on Jesus Christ.
Logo designing is a difficult business, much harder than I anticipated. I look forward to improving my logo even further.